Development of Public Health Campaign
The Secretary of the U.S. Department of Health and Human Services will develop an effective shaken baby syndrome public campaign through coordination with the following directors/agencies:

	National Center for Injury Prevention and Control (CDC)
	National Institute of Child Health and Human Development (NIH)
	Maternal and Child Health Bureau (HRSA)
	Office of Child Abuse and Neglect (U.S. Dept. of Health and Human Services; Administration for Children and Families)

Content of Shaken Baby Syndrome (SBS)  Information and Educating Target Audiences
Various target audiences will be educated about brain injuries and other harmful effects that may result from shaking or abusive impact to the head (infants and children under 5 years of age).  They will also be educated about healthy strategies to cope with a crying infant and related frustrations.

 The target audiences will include (but are not limited to these only):

	General public
	New parents
	Child care providers and other caregivers of children
	Health care providers
	Social workers

Coordination by U. S. Department of Health and Human Services
Secretary of the U.S. Department of Health and Human Services will:

	Coordinate with other service providers who serve parents and other caregivers of young children
	Develop a national action plan and effective strategies to increase awareness of SBS
	Promote evidence-based strategies and efforts that support families with infants (home visiting programs, respite child care, etc.)
	Support Communication, Education and Training about SBS
	Establish a Shaken Baby Awareness Advisory Council
	Provide supports for parents/caregivers of children affected by SBS (24 hour hotline and informational website)

Appropriations

	$10 million for fiscal year 2008
	Additional sums as necessary for 2009-2011

Organizations Supporting the Shaken Baby Syndrome Prevention Act of 2007
American Assn. of Neurological Surgeons
American Professional Society on the Abuse of Children
Arc of the United States
Association of Maternal and Child Health Programs
Association of University Centers on Disabilities
Brain Injury Association of America
Center for Child Protection and Family Support
Child Welfare League of America
Children’s Defense Fund
Children’s Healthcare is a Legal Duty
Congress of Neurological Surgeons
Connecticut Children’s Trust Fund
Council for Exceptional Children
Cynthia Gibbs Foundation
Division for Early Childhood  (Council for Exceptional Children)
Easter Seals
Epilepsy Foundation
Fight Crime: Invest in Kids
G.E.M. Child Protection Foundation
Hannah Rose Foundation
IDEA Infant Toddler Coordinators Association
Kierra Harrison Foundation
Lifetime Family Resource Center, Inc.
Massachusetts Citizen for Children
Multidisciplinary Pediatric Education and Evaluation Consortium
National Association of Child Care Resource & Referral Agencies
National Association of Children’s Hospitals
National Association of State Head Administrators
National Center for Learning Disabilities
National Center on Shaken Baby Syndrome
National Child Abuse Coalition
National Family Partnership
National Respite Coalition
National Shaken Baby Coalition
National Shaken Baby Nursing Network
Parents Anonymous
Pennsylvania Shaken Baby Syndrome Prevention and Awareness Program
Prevent Child Abuse America
Shaken Baby Alliance
Shaken Baby Association
Shaken Baby Prevention, Inc.
Shaking Kills:  Instead Parents Please Educate and Remember Initiative (SKIPPER)
United Cerebral Palsy
Upper New York State SBS Prevention and Awareness Program

Questions? Want to Be added as a Supporting Organization?
This legislation is spearheaded and is being coordinated by Darryl Gibbs of the Cynthia Gibbs Foundation.  He can be contacted at GibbsFoundation@aol.com, (914) 476-3383.  Darryl's daughter, Cynthia, lost her life to SBS when she was 8-months-old at the hands of a New York State certified child care provider.